Design has changed over the last 20 years and will continue to as new technologies and creative methods designed to reach and measure target markets are developed to grab a slice of market share. From responsive websites and remarketing ads to personalised short run digital printing, we are compelled to always be at the forefront of new trends in the creative arena.
At a recent global congress focusing on the ‘business of design’ in the US, it was refreshing and enlightening to see the attitude of the creative fraternity starting to change and take a step back to grass roots design. Technology is moving at breakneck speed but as designers we seem to cross too many disciplines and forget about our clients’ needs in the process.
All effective communication starts with listening
At Go To Wo, we work with each client on an individual level of design and marketing to meet objectives plus create new business opportunities. We start a conversation to learn your business, discover the resources you possess and understand your needs and goals. Today it is not just about being creative in the approach to achieve an end result, but developing strategic solutions that effect the way you communicate in your circles of customers, staff and stakeholders to build a brand for the long term.
Creative that not only looks good
To design packaging, branding or digital solutions that are not only visually appealing, but also achieves promotional and marketing objectives, is not always ‘out-of-the-box’. More time is spent researching industry and market competition, point of sale environments, target audiences and end user experiences, whilst creating a bigger picture to see where and how it all fits together. Then we deliver our tailored creative solution that disrupts the market and demands attention.
Keeping your eye on the target
Design is an investment in the future of your business, not just a perception. Strong branding creates a unique platform to position your business to attract a customer base to buy your products or use your services. Once established, we help build your brand to reflect your business which is then embraced and remembered by your customers. This customer loyalty is visible and memorable at every touch point experience from social media interactions to word-of-mouth recommendations to the tactile products you sell.